Pantone, a renowned authority on color, has made a groundbreaking move by featuring a brand-specific color in its seasonal trend report for the first time. The Spring/Summer 2025 Pantone Fashion Color Trend Report, unveiled at New York Fashion Week, includes Porsche’s Turbonite, a captivating hue developed by the automaker’s industrial design team.
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Originally conceived for Porsche Turbo models, Turbonite was prominently showcased on inlays, spokes, and alloy wheels. While initially perceived as a luxurious gray, Turbonite embodies Porsche’s sophisticated design ethos.

As Porsche lifestyle and brand design spokesperson Nadine Toberer explained in an interview with Design Milk, “For nearly five decades, Turbo models have held a prestigious position at Porsche. They epitomize high performance and represent the pinnacle of each model series. To accentuate their exceptional character, Porsche is once again refining their appearance. Turbo models are now adorned with a particularly exclusive version of the modernized crest, featuring the new Turbonite color tone instead of gold.”
An Embodiment of the Porsche Spirit
For all Porsche design enthusiasts, you’ll be captivated by the allure of Turbonite. It’s a refreshing departure from the norm, adding a touch of personality to the understated elegance of classic Porsche models without compromising their iconic design.

As you might have noticed, Turbonite is a color reserved exclusively for Porsche’s most premium models. The Porsche Turbo lineup has long been synonymous with exceptional performance and distinctive design elements that set them apart from other Porsche models. The development of Turbonite was a meticulous process aimed at further enhancing the Turbo models’ unique appeal.

“Like all of our paints, this one was very carefully composed by the Porsche Color & Trim experts. Gold elements create an elegant, metallizing effect, with the top layer in a contrasting satin finish,” continued Toberer. “The designers developed this elegant metallic gray tone especially for the Turbo. It is also being used on a number of other selected exterior and interior components, lending the Turbo models an even more unmistakable appearance. Porsche will be successively introducing this more marked differentiation to all model series.”
Turbonite Beyond Porsche

Pantone’s inclusion of a brand-specific color in its trend report marks a significant departure from its previous approach, as the company has traditionally avoided such partnerships. However, the decision to feature Porsche’s Turbonite is undoubtedly well-founded.

“What stood out to me most was the tawny bronze undertone that came through in the appearance and finish of this elegant gray shade,” said Pantone Color Institute Vice President Laurie Pressman. “It is this undertone that not only distinguished this gray, giving it a very distinctive look and feel that paid homage to Porsche brand tradition for craftsmanship and design, but also blended the allure and symbiotic connection we feel for materials and colors harvested from the earth and at the same time exemplified the quiet luxury, natural sophistication, and eternal style Porsche is known for.”

The inclusion of Turbonite in Pantone’s Spring/Summer 2025 color report signals its broader appeal beyond Porsche. Known as PQ-2336C in the Pantone color library, Turbonite has the potential to be adopted in various design applications. Pressman envisions Turbonite’s relevance in diverse areas, including appliances, accent knobs, electronics, and numerous other design contexts.
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