In the 4th day of IMM Cologne, it’s time to look back at the best design conferences of the event.
IMM Cologne is one of the most important furnishing fairs of the world, and if you’re a designer lover, we bet that you’re on your way to Koelmesse! Until the 19th of January, you’ll have the opportunity to witness the best of what design has to offer, and also attend some of the best design conferences! Let’s check out a few that will surely inspire you!
Digital Furniture Retail Conference
Hosted by Herr Jan Filler, this Digital Furniture Retail Conference took place in the E-commerce Forum, at imm Cologne 2020. Organized by OTTO GmbH Co. KG, the speaker explained the way Otto fulfills customer requirements.
OTTO is the biggest online re-tailer on track of becoming a platform. “The good old catalogue? Sure, everyone remembers it. Fast-forward to today and OTTO is one of Europe’s most successful e-commerce companies and Germany’s biggest online retailer for Furniture and Home Furnishing products. Now we’re on track to becoming a platform”, Otto.
Brands have to adapt themselves, and understand that the Internet, is currently, our world. Design professional have shorter dealines, and need quick responses, digital furniture retail is the answer!
Essential Home follows this important step to success with a partnership between two mid-century brands alike: Essential Home & DelightFULL, providing the best furniture and lighting solutions with an online shop that is a true experience to be lived.
You’ll find the best furniture floor samples with the same high-quality that is known and sought after by design lovers all over the world. The discounts can go up to 60% in your favorite mid-century furniture pieces so grab them now!
Color Trends For 2021+ Conference
Dr. Karl Johan Bertilsson, the Creative Director of the NCS Color Academy, is considered one of the leading experts of color in the world today, from design production, sales and marketing. At the German Fair, he presented the color trends for 2021, and we are going to tell you everything about it!
Design is seen as a tool to solve the world’s biggest issues. As the time goes on, interior designers and architects try to make the perfect combo between aesthetics and functionality, using recycled materials, plants and other natural resources. Sustainability is key, that is why biophilia is one of the main trends for the next years!
Biophilia is the love for all things living and the key to biophilia design, such a trend when it comes to interior design.
This trend, Bio-Depth, once again, is associated with eco-friendly choices and sustainabitity. Shades of blue that remind us of the North Pole and the defrosting the polar layers. This color palette is usually chosen for Scandinavian Decor.
This trend is about feminism, is about women fighting for equal rights. That is why we see, more and more, a equality of colors, shapes and home décor, whether is for a woman or a man. On this color palette, we would like to highlight the greenish yellow that is going to invade the place!
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