Successfully capturing a beautiful interior space on Instagram is an art form. That can mean that the lighting and filters have to be just right, the frame has to fit all of the furniture, the pillows should always be fluffed, and fresh flowers should make an appearance. But four top design experts say that it really comes down to two key things to make a truly like-worthy Instagram: Keep things natural and find magic in the little details.
Aerin Lauder, Founder and Creative Director of AERIN: “I like to focus on a section of a room that tells a story—a nightstand with a hint of beautiful bedding, lamps, picture frames, and decorative accessories is more interesting than a single photo of a bedroom. Just make sure the pillows are fluffed.”
“Paintings look the best because of their richness. You can also capture layered textiles in various prints. Bold and diatomic images always look great on a small screen.”
Essential Home and DelightFULL designers: “Our advice in Instagram is to show uniqueness of design, in these case design of our Monocles sideboard and Atomic ceiling lamp, to show the combination of our sister brands. Instagramming, we celebrate design and share our emotions with everyone.”
@essential_home , @delightfulll
Robert Couturier, Interior Designer: “Don’t think so hard: truthfully, there is absolutely no recipe to the perfect photo. It is about the immediacy of an emotion, and the more natural, the greater the impact.”
“It entirely depends on the person’s closeness to his or her animals, and if at that moment the dog looked particularly good. I absolutely loathe an overly wrought picture.”
Emily Henderson, Interior Stylist and Author: “The only way to find out if a piece of furniture or decor will make a good photo is to actually take the photo and see how it turns out. There is no real rule as to how many textures or colors will work well together in a photo.”
“Flowers always bring life to a room, whether in a photo or not. But having perfectly curated and arranged flowers on every table in your Instagram feed can start to look unrealistic.”
“Morning or midday natural light is always the most flattering and diffused on Instagram. I usually don’t take too many evening interior shots, as they just don’t work out as well as those taken in natural light.”
Instagramming an interior is all about context and what you are trying to convey. A shot taken straight on definitely creates drama, whereas shooting from an angle will give the room more context and allow people to get a better sense of how the space actually feels.