This luxury interior design studio based in Tokyo will make you love design even more!
Every week we bring you some of the best interior designers in the industry, and today is just another day! Curiosity Japan is a multidisciplinary studio based in Tokyo, created by French designer Gwenael Nicolas. Constantly redefining the boundaries of design, today we’ll take a look at their incredible work and get an exclusive interview with the founder. Take a look below at this interior design studio‘s work!
According to Curiosity Japan, being a designer is like living in a time machine, always living in the future. The present and past are the inspiration, but the mind is projecting itself into a different dimension. It’s like a parallel world, where everything can be imagined and created.
The studio is constantly redefining the boundaries of design, from interior design to architecture and product design. Not in an abstract way but realistically by collaborating with a large spectrum of companies and clients, to create new products, develop new materials and define new design identities.
“Design is not a monolithic activity but multi-task changing everyday. I feel I am doing a different job everyday, my work is about having an opinion about every subject and share that idea to achieve an effective result.”
The characteristics of curiosity design are translucency, emotional coloring, and attractive forms. The architectural and interior project especially hospitality projects like hotels are so complex, as they touch every aspect of life – from the color of the lighting to the colors of a flower, the sound of a sliding door, the taste of a coffee, for them, everything matters!
Curiosity Japan explains that everyday is a challenge and it’s important to create something that is relevant, that will surprise and inspire people. It is a constant search for new ideas, with an understanding of the context in which they create – social, economic, cultural.
The way they develop projects is through continuous research and development of subjects and matters they have interest in. Sometimes it takes a month, sometimes years. According to Curiosity Design, they developed materials with companies a few years ago and the result only comes recently!
The design originates from a storyboard with people as the central focus, then he incorporates an element of discovery and unpredictability in the design. At first, the design seems cool and abstract, but when you interact with it, something unexpected happens, the more you use it the more you feel attached to it. According to Curiosity Japan, their clients are usually individuals that have a clear image of what they want, with a strong understanding of their world but, they also want to be surprised!
Japan opened itself and revealed its secret and became a great source of inspiration for the company. They found Japan to be an escape from their own culture and ultimately to achieve freedom, the most important factor for a creator. Freedom from preconceived ideas, freedom from culture and the burden of the past, it also means respect and trust from people you work with and for.
When it comes to feeling really fulfilled professionally, Curiosity Design says that they are indeed fulfilled and how exciting it is to think what you are going to learn each new day and who you are going to meet. For them, this is the essence of design, sharing a passion with someone to achieve something great, learning to have confidence about your ideas and conceptuality, the relevance of the idea.
“We create very unique, fast to consume ideas and design, with the intend to create instant fame and trend, ready to move onto the next in a few days. On the other side, brands create long term identity, which is the most challenging, because you actually have to decide on the right timeless. Japan’s culture has always been actually based on a two-speed culture and it is interesting to see how it becomes mainstream. the question is not if old or new is better, but how the tension and dialogue between both is necessary.”
When it comes to the future of design, Curiosity Japan believes that the most important thing will not change: the human being! Instead of just complaining about everything that is happening, they say that we need to stay positive and have a pro-active approach.
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