Gwyneth Paltrow’s Goop headquarters has a brand new look thanks to the incredible design ideas of the Rapt Studio team. Featuring a trendy neutral look, this unique office design empowers creativity and motivation, for sure!
Founded 12 years ago, Gwyneth Paltrow‘s Goop brand that became recognized for its irreverent products, like the famous candle that smells like a vagina, has a brand new office look to complement and empower their creative idea. Spet inside this incredible design and see how the perfect office design should look like!
Goop expanded into a dizzying multiverse of products and platforms focusing on wellness, fashion, beauty, travel, food, social-justice issues, and myriad other subjects. With a unconventional corporate headquarters Gwyneth Paltrow‘s Goop team has a brand new office space where inclusion and empowerment are two of the main factors.
After rejecting different options of new office locations, that felt too traditionally corporate and antithetical to Goop’s determinedly inclusive culture, Gwyneth Paltrow decided to choose a nearby building that offered floor-to-ceiling windows, broad, airy spatial expanses, and outdoor terraces that catch the ocean breezes. Keeping that California feeling and energy, the interior design of this incredible office space was created by the renowned Rapt Studio.
The design studio selected by Gwyneth Paltrow to decorate Goop’s new headquarters is famous for creating emotionally compelling, relevant, authentic design ideas, which goes perfectly with Hollywood’s actress values and believes.
Gwyneth Paltrow wanted to have a space that could be warm and inviting, with a vaguely residential feel, so that her employees became excited and motivated to come to work every day. Rapt’s interior design solution was built on three pillars—connectivity, transparency, and empowerment.
Giving almost a retreat vibe, Gwyneth Paltrow’s new office design features a lofty reception area, where the pleasing curves that proliferate throughout the office are introduced in the form of ample rounded bespoke furnishings. This unique design concept is taking throughout the rest of the space!
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