True Joy, a warm, energising yellow, is the Dulux Colour of the Year 2025.
Dulux’s aptly named True Joy, a vibrant yellow that evokes feelings of optimism and energy, has been selected as the Colour of the Year 2025. This dopamine-inducing shade encourages us to embrace change and take a leap, instantly uplifting spaces and filling them with positivity. Yellow’s popularity has surged in recent years, with Google searches for “sunny yellow paint” increasing by 250% in the UK over the past year. It’s no surprise that Dulux has chosen this cheerful hue as the shade of the moment.
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Paint brand Dulux has unveiled True Joy, a vibrant yellow shade, as its Colour of the Year for 2025. This uplifting color, known for its bold and sunny disposition, is designed to add a cheerful atmosphere to interiors, according to Dulux.

“Dulux Colour of the Year 2025 True Joy is an uplifting yellow – a bright and positive colour that brings optimism, pride and imagination to homes and commercial spaces,” the brand’s senior colour designer Dawn Scott told Dezeen.
“It was chosen to inspire people to leap out of their comfort zone, to just go for it and feel confident.”

Dulux collaborated with trend forecasting experts ColourFutures to select the 2025 Colour of the Year. The company’s analysis of trends in design, architecture, journalism, and technology identified three key themes: the thrill of embracing the unknown, the appreciation of handcrafted work, and the renewed connection to heritage.
“This year, our global trend forecast highlighted these three major trends,” said Scott. “These themes, combined with the general appeal of yellow, have influenced our choice of True Joy. The collection inspired by True Joy helps you create spaces that encourage people to explore new horizons, connect with human creativity, and feel grounded in their identities.”

Scott believes that the sunny hue will inspire feelings of human connection and encourage people to embrace bolder color choices. “True Joy is likely to define the year by resonating with our shared desire for change and reconnection,” she said.

“As we navigate an era dominated by technology and AI, this color will inspire us to embrace new frontiers, encouraging spaces that are both adventurous and spontaneous,” Scott added. “It will also reflect our increasing appreciation for human creativity and craftsmanship, grounding us in environments filled with earthy, handmade touches that reconnect us with our humanity.”
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