Packaging can go well beyond the function of protecting a product or facilitating its handling but you need some creative design. Let the designers say of these irreverent packaging, which play and interact with the consumer.
The professional in this area needs to master design, layout and finishing, creating pieces that meet the standards of the market and are communicative and with strong visual appeal. According to IED Brasil, the Packaging Design market is bigger and more globalized. Therefore, good design can have direct influence when the consumer makes an impulse purchase, showing the dependence of the brands for attractive visual presentations.
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In practice, the result may look like these: packaging that stimulates interaction and draws attention from other consumers, giving strength to the brand.
Armenia’s Backbone Branding has created a prototype packaging for juices that features a fruit filled by the color of the content itself – the juice.
This idea of Russian design agency Nikita is conceptual, but surely any noodle brand in such a packaging would draw our attention to the supermarket shelf, would not it?
Canned fish are quite consumed in Portugal. But how do you highlight a particular brand in the midst of so many options? The agency Nósnalinha knew how to do this when creating these packages for Oqopo.
Look at the packaging detail, which helps to highlight the contents of the can and makes the product more “gourmet”.
How about this Lego bag, created by designers Jun Lee and Hyun Chul Choi? The design looks complex …
… but it’s simple: the fabric strap is embedded inside the package, turning the shopper’s hand into a playmobil “claw”.
The New Zealand company Hirepool, specializing in construction and gardening equipment, created a promotion that gave customers the chance to compete for a trip. For this, they should save the vouchers. But how do you help them not to lose them?
The packaging has the essence of Hirepool, with reference to the branch of the company. But if the customer is going to use it just to save vouchers that can give you a trip, THINK Packaging solved it by appealing to creativity and encouraging loyalty.
Source: Blog da Arquitetura
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