Experience Essential Home’s new million dollar apartment project in New York through the eyes of its project manager!
DelightFULL and Essential Home present the first luxury design project from their unique virtual houses’ series made to inspire all of the world’s interior design lovers in this new reality that we are living in. The ultimate Million Dollar Apartment Project in New York is a clear representation of the ideal residential design that captures the best of one of the most famous design capitals in the world. Showcasing the potential of the mid-century modern style in soothing a trendy color palette, this unique virtual residential project designed by DelightFULL and Essential Home’s team shows a different approach to the bright colorful world that the brands are associated with.
We had the opportunity to interview Sara Magno, head project manager of the fabulous Million Dollar Apartment Project, to learn more about the concept of this dreamy New York-style design, as well as some exclusive details on the behind-the-scenes. One thing is for sure, the final result is a very comfortable home fit for the busy lifestyle of the city that never sleeps.
Q: Tell us about the beginning of your journey in the design world? How did the love for design emerge?
Since young, I have loved to visit museums, study art history and start painting very soon, sometimes created my own clothes, and when I start traveling by myself I always visit cultures and understand the architecture and the inside spaces of each country that are always different and well adapted. The colors, the textures, the landscapes, always fascinating me and when I started to work in the past 5 years, I always developed my skills in different areas of design, editorial, graphic, product, and now interiors. It requires an inside passion that motivates you every day to know more and more, study more references, save thousands of inspirations, and be well informed of the latest trends.
Q: Why DelightFULL and Essential Home?
Two amazing brands that embrace my work and allow me to grow up with them! In the past 5 years, I traveled the world with a different vision thankfully to DelightFULL and Essential Home. Understanding the customer needs, the space integration, the product trends, new textiles, materials, functionally with comfort, crafting everything hand by hand carefully for each piece be unique – a life statement that I’m addicted to, creating everything with time, passion, and worldwide renown in the end.
Q: We know that the mid-century modern style is usually associated with bright color palettes and combinations, but for you what is the essence of this unique design approach?
DelightFULL and Essential Home preserves the references of design between the ’40s to ’80s, the forms, the materials, the atmosphere reinterpreted for nowadays. For me, this essence is when we finish a project or room, and we feel it like ours, we feel it that we lived there, a Deja Vu. Recreating a space history with our products keeps memories in people’s heart, this is our unique design approach, create pieces that allow souls to feel alive with their past references.
Q: Talking about one of your most recent projects, the beautiful minimalistic virtual house project called “MILLION DOLLAR MODERN APARTMENT IN NEW YORK”, what was the main message you were trying to pass with this design?
We understand that we need to expose a different vision of mid-century modern style reinterpreted again, keeping with calm tones, creating a bright space that gives customers the feeling of a familiar home. DelightFULL lamps are juice and fun and we try to keep this one the junior room, but also give them a classic touch in the rest of the house, keeping the white, the nickels allow these lamps to fit any different era, more “straight” (Laughs). Essential Home products are colorful and feminine, reinterpreted in this house with pastel tones, white and grey shades, they seem more clear with allowing us to create a house where the products can camouflage with the walls, with the floor, being there waiting for the family to use them and to embrace each room.
Q: Creating a unique house project in the virtual world can be quite challenging? What were the biggest obstacles that you and your team had to face?
Yes, very challenging. Working virtually requires an aesthetic vision for each detail, carefully adapted for any screen, trying to be real. In real projects, we visit the place, we feel the rooms, we select the textures and colors feeling them, and mix them in the space This was our biggest obstacle, create an ambiance with colors, textures, and lighting that feels more real as possible.
Q: What are the biggest focal points when designing this luxurious home design?
The biggest focal points are that in each room all the pieces combine between them, all the shapes carefully adapted to their place and in the end, the final atmosphere brings that sense of calm and serenity. We study each product and position to create this sense of harmony and space living.
Q: Want to give us a little tour through the house?
(Laughs) Yes! Let’s go! Starting for the entryway we keep it simple for the family to get in and feel the serenity inside that they can’t feel outside in NY streets with noise and different cultures. The kitchen, dining room, and living room, are an open space to experience this family area and promote more relations. When we get inside the private rooms, like the bedrooms, one of them was created for a junior boy that needs to keep dreaming and playing, so we integrate different products and we create a DelightFULL graphic wall lamp to be fun and young. When we step into the master bedroom with a feminine touch, but most importantly, we feel that it is private, comfortable, intimated, that was our goal again, create the most realistic experience in a virtual house where any family can feel that is theirs home.
Q: What is your favorite part of the entire process of design?
My favorite part of the process of the design is the mood boards! I love to create them, understand the harmony between each piece, select colors and materials, and it was quite a challenge to do it just for a virtual experience!
Q: Were you trying to incorporate any popular design trends in interior design?
Of course! The first trend for this year is Abstract Minimalism. Since the pandemic started, people need to feel protected in their homes and calming colors and lights are perfect to vibrate this theme. We also try to concentrate on compositions sometimes, with radial symmetry in some decor and art that we used.
Q: How would you and your team describe this fabulous project in three words?
Fresh, Familiar, and Minimalism.
Q: Do you think that these virtual house projects are going to be a new impact on the design world?
I have no doubts about that. Designers are living in a new era where traveling is different, be in the office, in showrooms, selecting materials and textiles in stores, visit design fairs! Everything changed, we need to keep with our work in virtual meetings, give virtual advice, so for me it is natural that we grow up with the virtual experience with our professionals keeping virtually reinterpreting the experiences to keep inspirations and design alive.
Q: What are going to be the next BIG steps for DelightFULL and Essential Home? Can you tell us more about your expectations for the future?
Well, we have many surprises coming this year! Related to virtual houses, we are creating an interior designers network that in partnership with us will create these virtual houses signed by them projected with our products. I can give you a name, Masquespacio designers very very soon will launch a virtual project with us! As for product design, we are also creating more capsule collections as we created in the past year with Studiopepe and Carlo Donati, worldwide designers like Karim Rashid from NYC! This designer’s network with DelightFULL and Essential Home will create a new way to explore the design world and the relations between design cultures.