If you’re getting ready for a week of celebrating design with the most luxurious brands, professionals and design lovers in Milan, then you must be looking for the ultimate design guide to enjoy Milan Design Week to the maximum. Don’t worry, we got you covered!
In this ultimate design guide to Salone del Mobile and Milan Design Week, you’ll find everything you need to know about these events, from top parties and events to the districts you must check out, or from the top galleries and showrooms to the luxury brands to visit at iSaloni. Come with us and discover everything that will happen in Milan this week!
iSaloni 2019/ Salone del Mobile.Milano – General Information
2019 marks the 58th Edition of the popular and powerful Salone Internazionale del Mobile event that will be held in April between the 9th and the 14th! It’s a design showcase that has always mixed business with culture, shaping the history of design and furnishing yesterday, today and tomorrow. A global platform for truly top-notch products with an emphasis on innovation. The Salone Internazionale del Mobile is split into three style categories: Classic: Tradition in the Future, which draws on the values of tradition, craftsmanship and skill in the art of making furniture and objects in the classic style; Design, products that speak of functionality, innovation and boast a great sense of style and xLux, the section devoted to timeless luxury re-read in a contemporary key.
The Salone Internazionale del Mobile was founded in 1961 as a vehicle for promoting Italian furniture and furnishings exports and soon became the most keenly awaited event in the world of furniture. The many exhibitors along with the thousands of products being unveiled for the first time confirm the Salone Internazionale del Mobile’s enormous value as an international showcase for creativity and a forum for industry professionals, with more than 330,000 attendees on average, every year, from 165 different nations.
Euroluce: the International Lighting Exhibition, runs every two years since 2011 and presents the most innovative solutions in the field of light for interiors and exteriors. With more than 480 of the best exhibitors in the sector, the International Lighting Exhibition – at its 30th edition – is recognized as the global benchmark lighting exhibition, where technological innovation and design culture take center stage. The huge array of goods encompasses the very latest devices for outdoor, indoor and industrial lighting to lighting for shows and events, hospital lighting and special use lighting, home automation and lighting systems, light sources and lighting application software. Euroluce is not just the meeting place and business venue par excellence, it is also the most avant-garde trade fair in the field of eco-sustainability and energy saving in both the decorative and the lighting technology sectors.
SaloneSatellite was the first event to focus on young designers, instantly becoming the unrivalled place for interface with manufacturers, talent scouts and the most promising young designers, and since 1998 runs concurrently with the Salone del Mobile.Milano. Its creation was essentially a declaration of faith in the creative potential of designers under 35. Many of the prototypes presented in the previous editions have gone into production, and many of the 10,000 designers who have taken part over the years, along with 270 international design schools, are now big names on the design scene. Indeed, SaloneSatellite’s challenge has always been to imagine the shape of design to come and to try and imagine how future generations will forge a new, perfect balance between project, function and beauty. The 2019 Edition of iSaloni will promote a New Edition of this Awards and we can’t wait to see the projects from the contestants.
Workplace 3.0 2019
Workplace3.0 is conceived as an irreplaceable think tank for finding out about and understanding upcoming necessary changes to workspaces. More than just an exhibition, it is a starting point for stimulating forward-looking ideas capable of catering to a changing market and changing needs. As from 2015, the Salone dedicated to the workplace has taken on the new designation Workplace3.0, an innovative exhibition area devoted to design and technology in workspace planning, that confirms its new vocation as an exploration of brand-new approaches, forms and solutions to the workplace “of the future”, in which the human factor and smart technologies have a vital role to play.
International Furnishing Accessories Exhibition
Now into its 30th edition, the exhibition rounds off the Salone Internazionale del Mobile trade events with a wide variety of products – furnishing accessories, objects, decorative pieces, textiles – and styles. Launched in 1989, in response to the growing demand for decorative goods, the International Furnishing Accessories Exhibition has become the sector’s leading event, showcasing an increasingly varied and comprehensive selection of excellent pieces year by year, encompassing the entire home furnishing system, ranging from decorative objects, furnishing accessories and textiles for the home. With more than 200 exhibitors, the over 330,000 visitors who flock to it each year will find the exhibition packed with everything that helps to bring character and originality to the domestic spaces. Innovative design, style and trends are the buzzwords for this particular event. Stand-alone accessories in their own right, but which help to redesign a space when combined. Exclusive pieces spanning modern to classic design, to make homes even more welcoming and ensure they reflect the personalities of those who live in them.
Luxury Brands to Visit at iSaloni 2019
More than 2,000 exhibitors will be ranged over an exhibition area covering more than 200,000 m2, presenting outstanding products and solutions for contemporary living with an informed eye to the future and which combine design, technology, flexibility and sustainability. Here are a few brands that will be present at this event.
Essential Home – Essential Home is the epitome of bohemian elegance and design. Its mid-century modern lines that merge important historical references from the 1930s and 1960s and with contemporary influences. The harmony of masculine and feminine, classic and contemporary, is the essence of the Maverick brand with its refinement and emblematic style. Hall 3, Stand L38.
Delightfull – Focused on Lighting Pieces, DelightFULL’s designs reflect a personality, a frame of mind and strong emotions are present in each detail. Inspired by jazz music, DelightFULL’s mission is to conquer the world through unique lamps! Made by local artisans that practices the elementals of craftsmanship, this brand’s products are long – lasting masterpieces and you’ll be able to see at iSaloni. This year is special for DelightFull because 2019 marks the 10th Aniversary of this Brand and what better way to celebrate it then in iSaloni and at a special edition of EuroLuce! Pav 13, Stand H24
Boca do Lobo – Haute Craftsmanship & Luxury Inspiration are at Boca do Lobo´s DNA! At iSaloni they will present a strong showcase of stunning pieces and incredible pieces. Expect waves of contemporary and high-end furniture form this top Portuguese brand that always tries to elevate design and craftsmanship! Hall 4, Stand E08-D07
Brabbu– This top design brand reflects an intense way of living, bringing fierceness, strength and power into an urban lifestyle. With a diverse range of furniture, case goods, upholstery, lighting and rugs, and through sensory design, we pass on a unique experience in every piece we design and produce. Every day our tribe of designers and craftsmen search for the highest – quality materials and innovative techniques to bring the comfort, functionality and personality your spaces deserve. At iSaloni be sure to also check out Brabbu’s sisters brands: Foogo & Brabbu Contract. Pav 3, Stand H32-34.
Covet House – As per usual, Covet Group will be represented at iSaloni with a super stand by Covet House that will incorporate pieces for all tastes and from all the major design brands in the world, namely, Boca do Lobo, Delightfull, Brabbu, Maison Valentina, Circu, Luxxu, Essential Home, Rug’Society, Pullcast, Monsyeur and Foogo. Don’t miss the chance to enjoy a luxury experience at this Covet Stand. Hall 4, STAND E08 – E12 – D07 – D21
LUXXU – With a prestigious and revivalist attitude, LUXXU provides increasingly bolder designs and always combined with the finest craftsmen technics. This brand’s pieces represent an endless promise of elegance and distinctiveness that shapes LUXXU’s future. Pav 11, Stand G22.
Pullcast – At iSaloni discover the exclusive and luxury world of PullCast and dive in this brand’s amazing and elegant list of decorative and architectural hardware products. Stand E08 – E12 – D07 – D21.
Maison Valentina – At iSaloni, Maison Valentina will be presenting fresh, elegant and unmissable bathroom news. With its bespoke and bathroom pieces, Maison Valentina will present a strong and luxury display that will make several heads turn.Hall 4, STAND E08 – E12 – D07 – D21
Circu– Circu was built under a dream! The dream is to allow children to dream their own dreams and to really give them space to be and live their fantasies and magical world. It’s stunning hand-crafted and hand-tailored pieces are made in Portugal with the finest materials, combined with a lot of passion, so we can deliver only the highest quality furnishings. If you want to dive into some magical inspiration, then you must visit this stand! Hall 4, STAND E08 – E12 – D07 – D21
Luxury Living Group – Fendi Casa, Bentley Home, Trussardi Casa, Baccarat Maison, Heritage Collection, Ritz Paris Home and Paul Mathieu. All of this Top Brands belong to the Luxury Living Group and this Top Italian Group will have a strong and powerful presence at iSaloni! With an extensive portfolio of interior collections that reflect the perfect combination of tradition and innovation, all the collections of these top brands celebrate the expressive principles of luxury design in a harmonious blend of fashion and design.
Seletti – The worlds of design, art de la table, furniture, lighting, object and decoration. Seletti has a history of vision and evolution. Ever since it was established in 1964 in Cicognara, Mantova, the company has pursued its mission of making the most of professionalism, service and above all, endless product research, striving for improvement, innovation and originality. A top Italian Brand for a top Italian Event.
Sahrai Milano – Sahrai Milano is a top brand of luxury custom made rugs designed in Italy. This brands products fully embodies the values of Italian tapestry craftsmanship, and Sharai’s Collections are excellence in the furnishing accessories field.
B&B Italia – Founded in 1966 with the entrepreneurial vision of Piero Ambrogio Busnelli, B&B Italia is a leading Italian company in the international world of designer furniture for both home (B&B Italia Home Division) and contract (B&B Italia Contract Division). The company distinguished itself from its inception for its innovative industrial approach to manufacturing in contrast to the small traditional artisan competitors typical of the sector. Based in Novedrate (Como), north of Milan, the firm’s prestigious headquarters were designed by Renzo Piano and Richard Rogers in 1972. At iSaloni 2019, B&B Italia will present, once again, some stunning products made in Italy.
Milan Design Week/ Fuorisalone 2019
As one of the Design Capitals of Europe, Milan has more events happening during the Milan Design Week besides iSaloni/Salone del Mobile.Milano. The major event of this Design Week it’s the Design Week Event itself that is better known as “Fuorisalone”, a term that’s used to define the events and exhibitions that animate the entire city of Milan during this week. During the Fuorisalone, many of the stunning design places in Milan will feature longer opening hours. It’s expected that the most important brands located in the design districts of Milan will introduce their new collections and host special events with live music and entertainment for a totally unmissable extravaganza.
Top Parties and Events
“When Brera meets mid-century” is going to be one of the highlights of Milan Design Week. Luxury brands Essential Home and DelightFULL will join forces with Breadaquaranta, one of the most important chain of showrooms in Milan, to create a spectacular party during the Milan Design Week. The company Fatebenefratelli’s Showroom will open its doors on the 11th of Abril for a casual design cocktail that you don’t want to miss!
Knoll will celebrate the Design World in their showroom of Piazza Bertarelli, through the exhibition “Knoll celebrates Bauhaus” curated by OMA, a studio co-founded by the Dutch architect Rem Koolhaas, with the collaboration of Domitilla Dardi, historical and design curator, Knoll describes the steps of a path that still today has a powerful reverberation on our contemporaneity. On the 10th, Knoll will host at the same location an incredible Cocktail Party!
Top brand Baxter loves movies and, for that reason, is preparing to present an initiative named “Punti di Vista” (translation: “Points of View”) during the Milan Design Week. This will consist of a training course for young filmmakers in which they will be set up to film a selection of appointments during Milan Design Week with a smartphone. As always you can count with Baxter to provide the best parties of the Milan Design Week, so don’t miss a stopover at the iconic Baxter Bar!
With an intense cultural program for 2019, through which ME by Meliá consolidates its commitment to contemporary art and culture, the 5-star luxury hotel ME Milan Il Duca, in Piazza della Repubblica, in the heart of Milan, dedicates the month of April, and in particular the design week, to the architect and designer Zaha Hadid. On the 9th this luxury hotel will host a cocktail party to host this Expo and to celebrate Zaha Hadid’s legacy!
On the occasion of the Salone del Mobile 2019, Salvatori’s showroom in the heart of Brera will be transformed by Elisa Ossino. The curator has devised a path for visitors to discover through a series of rooms in which Salvatori’s coatings and textures follow each other, in which it will be possible to admire products made by international designers such as Piero Lissoni, John Pawson and Elisa Ossino. The expo will open on the 8th of April with a great cocktail party!
Cappellini will celebrate its 30th Year Anniversary on Milan Design Week. This brand will recount the contribution it has made in thirty years of work to the development of contemporary design. A lean, brutal and spectacular presentation with strong references to art, from Jackson Pollock to Banksy with his visual protest. The party kicks off on the 8th of April at CAPPELLINI POINT –Ramparts of Porta Nuova with a great Cocktail Party!
At Kartell by Laufen Flagship Store on Via Pontaccio, Kartell will present a strong exhibition set on the ideals of the brand! It will be a harmonious dialogue, in which the iconic style of Kartell furnishings meets Laufen’s quality and innovation. A play of colors that tells an original and avant-garde bathroom for those who love the design but do not renounce functionality. At the same store don’t miss the incredible Cocktail Party organized by Kartell on the 9th of April with some impressive guests!
Brera Design District
This is the district that houses a Pinacoteca and art Academy famed throughout the world. This artsy neighbourhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design savvy, culturally oriented public. Brera Design District is a territorial marketing project promoting excellence and commercial real estate development.
Ventura Centrale Design District
The formerly abandoned 9 spaces of the Magazzini Raccordati in via Ferrante Aporti, once home to important local warehouses, provide visitors with a visually evocative experience. Under the rough tracks and characteristic vaults of the Milan’s Stazione Centrale creativity – a specific focus on design from the Netherlands and Belgium – takes centre stage featuring an eclectic mix of contemporary design by showcasing both emerging as well as established brands. Projects in the area are curated and powered by the international design organisation Ventura together with local association Centrale District, spread over the core areas of Centrale Railway Station and the nearby area of Repubblica. It has been announced that for the 2019 edition of the Fuorisalone, Ventura Projects and Grandi Stazioni have joined forces to devote the spaces of Magazzini Raccordati, within the Centrale District, to the world of fashion. This means, a whole year featuring fashion parades, exhibitions, cultural events and shootings.
Tortona Design District
Although Tortona is the name of a single street, during the Fuorisalone the events in its neighbouring area – namely the one lying behind the Navigli, known for its “viby” atmosphere – multiply. The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original and experimental events targeted, according to the organisers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design. Design Week in Tortona promotes various events spread over some of the most important hotels and recently renowned open spaces. It’s at Tortona that we find the SUPERSTUDIO, the iconic place of design in Milan, the pioneer of the Fuorisalone phenomenon in the district, the most visited and sought-after place of the Tortona District since 2000. With SUPERDESIGN SHOW project, according to the original format “less fair and more museum”, Superstudio pursues its mission on quality, excellence, research. The next edition of Gisella Borioli‘s project with the art director Giulio Cappellini follows the usual ONLY THE BEST mission with particular attention to the TECH&GREEN theme.
5 Vie Art Design District
Aptly named 5vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional handicrafts (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites and breathtaking inner courtyards. 5vie District involves a cultural and territorial marketing project to promote Milan’s Old Town.
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