The art of perfumery comes from the times of the Egyptians. Historical accounts speak of Cleopatra’s perfumed tactics to conquer Mark Antony. Today, the product is a flagship of the French economy. To exalt the perfume, its history and production, was inaugurated in Paris, the Great Museum of Perfume.
The art of perfumery comes from the times of the Egyptians. Historical accounts speak of Cleopatra’s perfumed tactics to conquer Mark Antony. Today, the product is a flagship of the French economy. To exalt the perfume, its history and production, was inaugurated in the French capital the Great Museum of Perfume.
Nestled in the heart of the capital’s luxury consumption on Rue Saint-Honoré, in the 8th arrondissement, surrounded by great designer labels, the Grand Perfume Museum cost € 7 million and took two years to complete. The exact location is a mansion that once housed the maison of the designer Christian Lacroix.
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Odors of the day by day
The visit takes place in three stages: the history, the smells of daily life and the art of perfumers. On the way, high-tech gadgets make the visitor experience individual smells or perfumes. No cloying perfume predominates, every emission is controlled. “It’s a path permeated by olfactory discoveries, through which the visitor learns about the history of perfume,” explains Sandra Armstrong, director of the museum.
“There are 70 different odors – kifi, an Egyptian scent of 1500 BC [reproduced according to a recipe found in an archaeological ruin], emblematic raw materials such as myrrh, or everyday scents such as the scent of the sea, rum Or Nutella for the kids. Visitors also experiment with synthetic raw materials, such as aldehyde, or natural materials such as vetiver or iris”, says.
France is world champion of the sector
The Great Perfume Museum is a private institution, funded mainly by leading French and international manufacturers, as well as partnerships with institutions such as the Carnavalet Museum about the French capital and the Perfume Museum of Grasse in southern France.
France is the world champion in the field of cosmetics and perfumes. It owns 25% of the world market and is the third export sector of the country. French producers launch around 400 new perfumes per year.
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