Get ready for the long awaited event that is M&O and find out more about its theme, Virtuous!
Maison et Objet is coming back again for the second time this year, from 7th to 11th of September, and it will surely brings us some new and exciting ideas, trends, materials, brands and so on. Never ceasing to innovate, this is the furniture fair and event that you can’t miss!
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Maison et Objet is one of the most awaited furniture fairs in the world and Paris is certainly calling for us as the new theme of this event is released and explained. Virtuous is its name and it holds so much potential as the fair itself. Let us tell you more about it!
Vincent Grégoire from trend agency NellyRodi, analyses the theme of this year’s edition of Maison et Objet, telling us that “We must put an end to this shift towards generalised overstimulation. We need new rules, a more virtuous ethic, innovative solutions for alternative growth and consumer practices.” It’s clear that this year’s theme will focus primarily on innovation of materials and designs, and the creation of an experience to consumers.
“Respecting our fellow human beings and nature, saving natural resources, passing knowledge on to future generations, fighting planned obsolescence: such are the challenges of the 21st century.”
M&O is seeking to highlight values in the design industry such as responsible production, artisanship and fair trade, with an emerging idea of upcycling and repairing, so brands all over the world can take on this challenge and produce better products with an eye on innovation, sustainability and experience.
“Consumers are increasingly educated. Their expectations for the products they buy are a determining factor, but also one that is constantly changing. Consumers ‘ponder’ their purchases, they are realising that there are alternative and smarter ways to consume.”
New trends and ideas will surface and Essential Home will be present much like other furniture brands from around the world. So join us in this fair of trendy innovation with a conscious mind and learn more about the design world we so love.
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