Maison et Objet 2018: 4 Tips To A Trade Show Success

New Year, New Edition! That’s right, Maison et Objet is back and better than ever!

Get ready to embrace successfully this trade show with some tips that we gathered especially for you! With a new year start, new events arise and to attend to a trade show can be very challenging. In order to help you be completely successful in achieving your goals and exceed your expectations, we have 4 tips that are going to guide you during Maison et Objet 2018.

Maison et Objet is a leading event in decoration and design and every year attracts thousands of passionate people for design, lifestyle and business creativity. More than a furniture fair, it’s a meeting place that gathers buyers with a common enthusiasm. If you want to know how to take advantage of this large event, just keep reading.

1. Stand look and location

The stand location can often affect its visibility and sales speed, so if you are able to pay an extra charge for a prime location, option that often some trade shows offer, that could be a way to get around this. Regardless of stand location, to succeed, it’s imperative to stand out. Therefore, put some effort into the design of your stand at Maison et Objet Paris to attract visitors and invite your contacts to stop or walk by.

2. Attitude

Attitude is everything. Yes, it’s true that maybe this person won’t be your best client, but you never know. Everyone is a potential customer and you need to look to every single person as an opportunity. Don’t forget to stay confident and to have an attitude of proximity transmitted by your verbal and nonverbal communication. You never know when you’re about to make the business of your life.

3. Engagement plan

Everyone needs a plan. You should determine in advance your engagement strategy for your trade show and have a social media marketing plan, not only for during the event, but also for the pre- and after-event. To engage with people that will attend to the trade show, use social channels and establish a campaign to share key messages. Always share relevant content and don’t forget to keep your followers intriguing, even those who won’t attend the trade show!

4. Specials

There’s no secret that everyone loves specials, particularly when it’s a good one. Some buyers wait for this type of events to benefit from it, so make sure to highlight your trade show specials in a very clear way.

There it is, some fresh tips that will help you and your company feel like a Rockstar because you’re going to smash them down! Hope you enjoy every single moment from day 19 to 23 of January, at Maison et Objet Paris 2018, and don’t forget to visit Essential Home at Hall 7, Stand E40-F39!

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