Gucci is returning with a bang with GucciFest, a fashion and film festival that starts today!
Italian luxury label Gucci brings us a shot of serotonin with GucciFest, a fashion and film festival that we didn’t know we needed in our lives. Featuring major celebrities, short films, 15 emerging young designers and the stunning designs by Gucci, this is an online festival you won’t want to miss!
Italian luxury label Gucci has announced its plans to present its upcoming collection through a seven-episode series of short films. Titled “OUVERTURE of Something that Never Ended,” the collection will be displayed in a series of films of the same name, which have been co-directed by Gus Van Sant and Alessandro Michele.
It is scheduled to take place from November 16 to November 22, 2020. The virtual fest will be streamed on YouTube and also on GucciFest.com. As per Gucci’s social media announcements, the festival’s main attraction will be the premiere of the seven-part series. Each episode will be released every day, during the course of the GucciFest.
The festival programme also includes the screening of short films by “15 emerging young designers with their collections: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton”, all of whom have been selected by Michele.
The star of the film series is actress, artist and performer Silvia Calderoni, who performs a surreal daily routine around Rome. Over the course of the films, Calderoni encounters a number of Gucci Friends of the House, including Harry Styles, Billie Eilish, Arlo Parks and Florence Welch.
This announcement follows on from Michele’s Notes From the Silence manifesto released in May, which saw Gucci adopt a seasonless approach as Michele said, “I would like to leave behind the paraphernalia of leitmotifs that colonized our prior world: cruise, pre-fall, spring-summer, fall-winter. I think these are stale and underfed words.”