“Colour is fundamental in my work, so is texture,” said Mahdavi. “I use texture like colour, and I use colour to bring light.”
RED stands for Romantic Eccentric Dress and is the sister line of Italian fashion house Valentino, which was founded by Valentino Garavani in 1960.
“The initial idea, together with India, was to create an intimate and emotional space,” said Piccioli. “A meeting place that favours dialogue, a virtual and real exchange of ideas.”
Curving white walls are lined with plush velvet panels, and white terrazzo flooring is patterned with coloured circles.
Fixtures including clothing rails and light fittings made from brushed brass.
Hoping to make the space inviting to customers, the interior is made visible through a shopfront framed in brass.
Inside, the 170-square-metre space features Mahdavi’s signature use of colour – with accents of soft pink and vibrant ochre against a white backdrop.
Circular mirrors are fixed within the brass frames around the store, and Mahdavi’s 70s-style Charlotte chairs give customers a place to sit and relax.
The space is RED Valentino’s first flagship store in London, and is dedicated to the brand’s ready-to-wear clothing and accessories.
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