Pink & Yellow Velvet for the 1st RED Valentino Store in London

French architect India Mahdavi has used bubblegum-pink and mustard-yellow velvet panels for the interior of this London fashion boutique for RED Valentino.

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“Colour is fundamental in my work, so is texture,” said Mahdavi. “I use texture like colour, and I use colour to bring light.”

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RED stands for Romantic Eccentric Dress and is the sister line of Italian fashion house Valentino, which was founded by Valentino Garavani in 1960.

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“The initial idea, together with India, was to create an intimate and emotional space,” said Piccioli. “A meeting place that favours dialogue, a virtual and real exchange of ideas.”

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Curving white walls are lined with plush velvet panels, and white terrazzo flooring is patterned with coloured circles.

Fixtures including clothing rails and light fittings made from brushed brass.

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Hoping to make the space inviting to customers, the interior is made visible through a shopfront framed in brass.

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Inside, the 170-square-metre space features Mahdavi’s signature use of colour – with accents of soft pink and vibrant ochre against a white backdrop.

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Circular mirrors are fixed within the brass frames around the store, and Mahdavi’s 70s-style Charlotte chairs give customers a place to sit and relax.

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The space is RED Valentino’s first flagship store in London, and is dedicated to the brand’s ready-to-wear clothing and accessories.

Source: Dezeen

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