Lake House is a 44-room hotel located in the heart of Lake Placid, New York—a town famous for hosting the Olympics (twice), while maintaining their small town charm.

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Originally built in 1961 and subject to a haphazard remodel in the 80s, the hotel had been sitting untouched for years.

Mapos was hired by hotel developers AWH to spearhead a full rebrand and remodel of a neglected but classic 44-room motor Inn.

The goal was to elevate the guest experience by creating a unique space in Lake Placid, where both vacationing urbanites and world-class athletes alike could find a place for both rest and recreation.

 

Mapos saw an inspirational connection between the pioneering spirit of the Great Camps of the Adirondacks and the bright, optimistic aesthetic of the classic American Motor Inns of the Sixties. The resulting remodel is a playful mixture of these precursors, and a new icon in the center of Lake Placid.

Mapos pulled in and collaborated with the brand identity firm Tag Collective to create an entirely new concept for the hotel; Lake House – a reclaiming of the optimism and romance of time-honored American roadside motel culture that celebrates its Adirondacks location. Besides a full redesign of the hotel, the scope of this branding included all hotel collateral, color palette, way-finding, signage, letterhead, and even artwork.

    

Source: Tag Collective; Mapos

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