Discover the inspiring life of Italian interior designer, Laura Pozzi!
Laura Pozzi is an inspiring interior designer who has been working for design companies, art directors, magazines, and hotels, with a strong specialization in interiors, lifestyle and events. Discover here all about the Italian interior designer, Laura Pozzi and her incredible work and the inspiration behind her projects!
Laura Pozzi created Laura Pozzi Studio in 2003, a business which even to these days is focused on styling, interior design, set design and photo production. She plays a multitasking role in her company, working as a stylist, creative director and executive producer with its locations currently located in Follina, Treviso, Venice and in Milan.
What she loves the most about her work is mostly centred around the possibility to create different forms of projects around design. She defines her relationship with her audience as a “multidisciplinary communication Studio”, with whom she communicates through social media by sharing some of her knowledge, work and some details she sees with her eyes every day.
Aside from being the author of two books about Finnish decor, she’s taken her 21-year-old career to the max, gaining experience in the field of design and architecture. She first started gaining her experience through the design of wallpapers for London Art Wallpapers in 2016, having some of her creations published in the years that followed. However, she admits that she still has a lot to accomplish in her life, with some of her goals including creating a photo shooting with Coppi Barbieri for Hermes or Louis Vuitton.
“I am born, professionally, as a stylist. The first rule for me is NOT having a style but KNOWING well how to do different styles. You have to study a lot. The glue of all my projects is minimalism, anyway. Less is always more.”Laura Pozzi
Her take on projects centres essentially around three main keywords: colours, emotions and simplicity. She is heavily inspired by some of the greatest names in design, such as Lina Bo Bardi, Gio Ponti, and Verner Panton. She clearly knows what she wants out of life and she has found her style, but she doesn’t stick to one only, she adapts depending on the clients she works for.
One of the biggest trends of the decade is sustainability and Laura Pozzi follows it religiously, not hiding the fact that she wishes all brands in the world would start to respect the planet more.
“A good designer has to think to the products including how to produce them at the low environmental impact. You would say that they already do it. I say that it’s really not enough.”Laura Pozzi
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