The catwalk at Versace’s Autumn Winter menswear show was sheltered by a pavilion of towering columns based on those seen in classical architecture. Design studio Hylemo were brought on board to create the set for Versace’s fashion show, which took place earlier this week in Milan.
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Constructed entirely from laser-cut plywood, each five-metre-high column has six facets decorated with the brand’s Medusa head logo. According to the designers, the column-like structures are intended to “recall a sense of grandeur” seen in classical architecture – something they feel resonates with the “style and power” of the Versace brand.
Each column had to be assembled on site in under 36 hours – a constraint that Hylemo took into account throughout the design process. “The ribs are pre-assembled from overlapping layers of ply to create large elements efficiently from multiple smaller elements,” the studio explained.
“The laser-cut panels that are fixed against the vaulted elements act as horizontal bracing, while the scaling triangular pattern shares a story with the show’s narrative of tribe.”
While audience members were taking to their seats, stage lighting was positioned so that shadows from the laser-cut patterns were cast onto the floor.
Hylemo was founded in 2015 by friends Harry Bowen and Josh Haywood, who previously designed a temporary plywood “temple” for the Burning Man festival in Nevada’s Black Rock Desert.
SOURCE: DEZEEN
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