Friedman Benda announced one of the world’s leading design galleries: “dna10”, an exhibition for its 10th anniversary. “dna10” aims to look ahead by bringing together projects and exhibitions from the past 10 years.
“dna10” will include work from twenty-one designers and artists from the five continents and multiple generations including Ron Arad, Andrea Branzi, Campana Brothers, Wendell Castle, Byung Hoon Choi, Paul Cocksedge and many others.
This Friedman Benda‘s exhibition will emphasize one distinct piece from each studio practice and will study each designer’s process highlighting their major contributions to contemporary design. Documentation in different forms such as drawings, sketches, videos and models will go along with the work on view.
About Friedman Benda:
The gallery was founded in 2007 and is located in New York. It is dedicated to presenting established and emerging designers who create historically significant work and are at the forefront of their practice. The gallery’s exhibitions and publications have played a vital role in the development of education in contemporary design and take a comprehensive approach to work that intersects the fields of design, craft and art.
Here is an extract from an interview between Marc Benda and TL Magazine about dna10:
“Our first goal is to show how the gallery operates, why we’re relevant, and what we bring to the art world by presenting design. Considering the scope of what we’ve exhibited in the past, such a task is not as straightforward as it may seem.”
” It’s a slightly confusing show in the making. Still, reconciling the different creative identities, backgrounds, directions, chosen processes, aesthetics and forms, the resulting image will be Friedman Benda‘s vision of design, forged over a 10-year period.”
See the complete interview here.