FUN: Pepsi Launches ‘Pepsimoji’ Set

Pepsi’s latest campaign, ‘Say It With Pepsi’, aims to unite all cola drink lovers using the most universal language in the world: emojis.

Carla Hassan, the SVP of PepsiCo’s Global Brand Management, says, “The iconic Pepsi globe is synonymous with so much – adventure, excitement, fun – and, like emojis, represents a range of unlimited emotions without saying a word.”

The ‘Pepsimoji’ set consists of 600 emojis, and is available for download from the Apple App Store and Google Play Store.

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Pepsi takes it one step further by trying to merge Pepsimojis with real life, in a collaboration with renowned photographer, Ben Watts, and Instagram celebrity, Daniel Arnold. Pepsi also collaborate with designer Jeremy Scott for a limited edition emoji-inspired sunglasses.

pepsi FUN: Pepsi Launches ‘Pepsimoji’ Set 2

 

pepsi FUN: Pepsi Launches ‘Pepsimoji’ Set 3

pepsi FUN: Pepsi Launches ‘Pepsimoji’ Set 4

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The Pepsimoji campaign has already rolled out in Australia, Canada, and India, to name a few, and is expected to be launched worldwide throughout the year.

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