ESSENTIAL HOME: MEET THE NEW FACE OF LUXURY

Millennials already make up 45% of luxury consumers and are set to eclipse the influence of Baby Boomers in the next few years, according to a recent report by The Shullman Research Centre. Whereas Boomers tend to be receptive to ‘heritage’ narratives and look for quality materials and ‘provenance’ in their brands, New Luxury Millennials (NLMs) are more conflicted in their attitude to the luxury mainstream.

SEE ALSO: Mid-century Modern Home Office Ideas

 

Millennials seek out smaller brands. We believe that Essential Home is a millennial brand. Not quite big enough to scare off the Millennial seeking experiences. Essential Home is a bow to the past with the mid century inspired designs, incorporating a sense of refinement present in the golden details of the raw materials such as brass, solid walnut and unfinished oak. Yet, at the same time it has a new wave vibe that you can feel it in the contemporary touches of the design.

The new face of luxury   ESSENTIAL HOME: MEET THE NEW FACE OF LUXURY sophia single sofa detail 01

Sophia, Single Sofa. The exquisite design of Sophia singles sofa makes this pieces the perfect inbetween of the past and the future. With the pastel color used combined with the retro diners car seats.

the new face of luxury  ESSENTIAL HOME: MEET THE NEW FACE OF LUXURY curtis sofa detail 01

Curtis, Sofa. The power essence of the bohemian lifestyle. It seems inviting enough for your friend but also the details on the feet add a caracter of beauty, luxury, it makes you seem that with every kind of experience you are going to have in it it’s gonna be one so unique and singular that you gotta have it.

the new face of luxury  ESSENTIAL HOME: MEET THE NEW FACE OF LUXURY miller side table detail 01

Miller Center Table. When you see it move and you realise that you can have it in any shape or position that you please, you will be taken by it. Embody the sentiment of lust and luxury with the power combo of the black marble and the golden plated brass.

 

Millennials and Essential home is more than a power combo, it’s a match made in heaven. They seek more that big brand, they se experience, we offer exactly that: a new experience of the 50’s and 60’s with a modern touch. Let us just ask…the cocktail will it be shaken or stirred?

 

 

No Comments Yet

Leave a Reply

Your email address will not be published.

Please fill this form correctly.
Please fill this form correctly.
Please select country.
Thanks for Download!
Sorry, we don't know what happened. Please try again later.
You are already subscribed in our Newsletter!
Please fill this form correctly.
Please fill this form correctly.
Please select country.
Thanks for Download!
Sorry, we don't know what happened. Please try again later.
You are already subscribed in our Newsletter!
Please fill this form correctly.
Please fill this form correctly.
Please select country.
Thanks for Download!
Sorry, we don't know what happened. Please try again later.
You are already subscribed in our Newsletter!
Please fill this form correctly.
Please fill this form correctly.
Please select country.
Thanks for Download!
Sorry, we don't know what happened. Please try again later.
You are already subscribed in our Newsletter!