{"id":900,"date":"2016-11-15T12:16:08","date_gmt":"2016-11-15T12:16:08","guid":{"rendered":"http:\/\/essentialhome.eu\/blog\/?p=900"},"modified":"2017-02-27T17:22:06","modified_gmt":"2017-02-27T17:22:06","slug":"adobe-max-2016-event-creative-kind","status":"publish","type":"post","link":"https:\/\/www.essentialhome.eu\/blog\/adobe-max-2016-event-creative-kind\/","title":{"rendered":"Adobe MAX 2016: An Event for the Creative Kind"},"content":{"rendered":"\n

Last week, more than 10,000 creative professionals gathered in San Diego for Adobe MAX <\/strong><\/em>2016. The conference has evolved from its early roots as a developer event to the world\u2019s leading creativity conference showcasing both Adobe innovation in creativity technology, as well as keynotes and sessions from leading creative minds.<\/p>\n

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SEE ALSO: MIDCENTURY MODERN HOME ACCESSORIES TO GET RIGHT NOW<\/a>\n<\/h4>\n

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Day 1 opened with a keynote led by CEO Shantanu Narayen and Adobe executive vice president Bryan Lamkin revealing major innovations to Creative Cloud to support the increased demand and investment in creativity across business and creative disciplines. The Day 1 keynote gave attendees a first look at Adobe Sensei, a new framework and set of intelligent services spanning all of Adobe\u2019s cloud offerings, aimed at dramatically improving how customers design and deliver digital experiences. In addition, Adobe also demonstrated new advancements in virtual reality video editing, unveiled Project Felix, for simple 3D compositing for designers, a brand new type platform to easily find, manage and purchase individual premier fonts, new partnerships to add Reuters Editorial Collection to Adobe Stock, among other announcements.<\/p>\n

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Beyond the creative tech innovations, Adobe MAX features programming aimed at helping attendees find, build and achieve their creative passions. The Day 2 keynote inspired attendees through commentary from Hollywood director Quentin Tarantino, New York Times<\/em> photojournalist Lynsey Addario, fashion designer Zac Posen and sculptor Janet Echelman.<\/p>\n

During the Adobe MAX Tarantino shared how his creative process for each movie begins listening to vinyl records to find the \u201cbeat\u201d of each film. Beyond his own work, he also commented on the impact of technology in the film industry. On one hand, he praised the democratization effect in making filmmaking more affordable and accessible to more than just \u201crich, white men.\u201d However, he lamented that this has also led to a lack of a filter in what content is created, saying \u201cnot every film should be made.\u201d<\/p>\n

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Zac Posen dazzled the audience as a model twirled in his glow-in-the-dark gown, worn by Clare Danes to the 2016 Met Gala as he shared the role of technology in evolving how and what he creates. Photojournalist Lynsey Addario struck a different tone with images and stories of her work in war zones and stories of her capture in Libya.<\/p>\n

Sculptor Janet Echelman, known for her larger than life living, breathing netting sculptures installed in civic areas across the globe, explained how a lost shipment of paint in 1997 forced her to find new creative avenues. When her paints didn\u2019t arrive for an Indian exhibition weeks away, Janet discovered the beautiful weaving of netting along the shores of India. This reshaped her creative motif and influenced the rest of the career.<\/p>\n

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In addition to the keynotes, breakout sessions and labs gave attendees tangible skills and takeaways to apply to their jobs. Aaron Draplin spoke to the challenges and experience of Draplin Design Co\u2019s process of publishing its first book; filmmaker and YouTube creator Sara Dietschy gave tips on using Snapchat and Facebook Live, and many more. Attendees also selected from more than 60 workshops and labs to master new skills in 3D, UX design, photography, animation and typography.<\/p>\n

At the end of Day 2 Adobe MAX, Jordan Peele of the comedy sketch show, Key and Peele<\/em>, co-hosted the Sneaks session, a preview into projects from the Adobe R&D Labs. Project StyLit, a reflective technology that enables designers to transfer hand-drawn artistic styles onto 3D models, received shouts of \u201cwe want this\u201d from the audience. Project VoCo, an audio editing technology aimed at easing the challenges of re-recording audio for narration, voiceovers and dialogue, stunned the crowd and Jordan Peele joked, \u201cYou\u2019re a witch!\u201d as audio from comedy partner Keegan Michael Key was transformed. You can check out videos and more on the 2016 Sneaks on the Adobe blog.<\/p>\n

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This conference had some of the most fun interactive and creative features we\u2019ve ever seen from a trade show\u2014from a pool float lounge to live screenprinting to a giant Lite Brite!<\/p>\n

Following Sneaks, attendees enjoyed dinner and live music from Alabama Shakes and the Mowglis during the evening Adobe MAX Bash, set with a backdrop of a custom installation from Janet Echelman, whimsical cotton candy trees and a variety of art.<\/p>\n

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It was a packed conference with tons of learning, laughs and creativity. Join Adobe next year for Adobe MAX in Las Vegas, Oct. 16-20, 2017.<\/p>\n

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SOURCE:\u00a0DESIGN-MILK<\/a><\/p>\n

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Last week, more than 10,000 creative professionals gathered in San Diego for Adobe MAX 2016. The conference has evolved from its early roots as a developer event to the world\u2019s leading creativity conference showcasing both Adobe innovation in creativity technology, as well as keynotes and sessions from leading creative minds. \u00a0 \u00a0 SEE ALSO: MIDCENTURY […]<\/p>\n","protected":false},"author":31,"featured_media":902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6,2],"tags":[166,168,167],"class_list":["post-900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-news","tag-adobe-max-2016","tag-conference","tag-event"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/900"}],"collection":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":4,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"predecessor-version":[{"id":1944,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/900\/revisions\/1944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media\/902"}],"wp:attachment":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}