{"id":7021,"date":"2017-11-06T18:25:23","date_gmt":"2017-11-06T18:25:23","guid":{"rendered":"http:\/\/essentialhome.eu\/blog\/?p=7021"},"modified":"2017-11-06T18:25:23","modified_gmt":"2017-11-06T18:25:23","slug":"mad-men-relevant-mid-century-modern-design-lovers","status":"publish","type":"post","link":"https:\/\/www.essentialhome.eu\/blog\/mad-men-relevant-mid-century-modern-design-lovers\/","title":{"rendered":"Why Mad Men Is Still Relevant for Mid-Century Modern Design Lovers"},"content":{"rendered":"\n

Mad Men\u2019s finale has aired more than two years ago, but the hype and the love for mid-century design are still going strong.<\/h2>\n

Mad Men was not only one of the best tv shows of our generation. It was also a huge source of mid-century modern design inspiration<\/strong><\/em><\/span> and it surely helped the movement gain momentum in a time when interior design was becoming more and more relevant. And today we are stepping behind the scenes and trying to understand why Mad Men<\/strong><\/em><\/span> is still so relevant for modern design lovers.<\/p>\n

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SEE ALSO:\u00a0<\/strong><\/span>MID-CENTURY MODERN ICONS: FALLING WATER HOUSE BY FRANK LLOYD WRIGHT<\/span><\/a><\/p>\n

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\"Why<\/p>\n

If you\u2019re a fan of the Mad Men tv series, you know Don Draper, the former creative director of Sterling Cooper Advertising Agency who rose up to become a partner of Sterling Cooper & Partners. But the show was much more than this, and ultimately the series ran for seven seasons and ended up becoming an\u00a0icon of mid-century modern design<\/strong>. However, this was not always the case.<\/p>\n

\"\"<\/a><\/p>\n

In 1999 when the series creator Matthew Weiner finished his first script, \u201cthere was still this feeling that mid-century was bad.<\/em>\u201d Luckily everything changed when Weiner, production designer Dan Bishop and set decorator Claudette Didul conceived the mid-century production design<\/strong><\/em> we are now familiar with down to the most intricate detail.<\/p>\n

\"Why<\/p>\n

Production designer, Dan Bishop was the responsible behind the ground-up spaces, and he was also the one that turned existing spaces into incredible period pieces. On the other hand, Claudette Didul, the set decorator, handled all the other details that brought the spaces into reality closer together with the audiences.<\/p>\n

\"Why<\/p>\n

From the home interior sets to the office sets, the East Coast mid-century vibe<\/strong><\/em> is everywhere. Yes, the series creator Matthew Weiner made sure to differentiate the East Coast mid-century interior design with the one from the West Coast, usually most connected with the relaxed and glamorous lifestyle of Palm Springs. For that reason, Don and Betty Draper\u2019s Westchester house was pretty much like the other houses in Baltimore. Weiner said \u201cthe sets needed to be not just Danish mid-century but East Coast Danish mid-century<\/em>.\u201d<\/p>\n

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GET THE LOOK<\/h4>\n

\"A<\/a><\/p>\n

Carver armchair<\/span><\/a> by Essential Home<\/span><\/a> uses dark walnut wood and leather as main materials, besides having a round tapered leg with polished brass feet. Get price here<\/span><\/a>!<\/em><\/p>\n

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\"Why<\/p>\n

One of the great things about the sets on the Mad Men tv show is that all the sets are deeply connected. For example, the Sterling Cooper office was a\u00a0version of the Drapers\u2019 apartment, which is quintessentially mid-century\u00a0Knoll<\/a>,\u00a0Herman Miller<\/a>,\u00a0Steelcase<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

\"Why<\/p>\n

\u201cIt\u2019s just as important for me to\u00a0show a character\u2019s open desk drawer with a half roll of Life Savers, with the paper rolled back, as it is to find the perfect dining table.<\/em>\u201c<\/p><\/blockquote>\n

\"Why<\/p>\n

Lastly, one the most important aspects of the series, and that helped keep spectators on the edge of their seats for seven seasons what the ability of the production design to keep things real<\/strong><\/em>.\u00a0Matthew Weiner explained that they just\u00a0\u201cput the wires on!<\/em>\u201d. Why? Because this brings authenticity to the sets. Whenever we are watching the show and see all the papers and ugly things on the desks, that is supposed to be there, because that was precisely how things were done back then, that was how people worked.<\/p>\n

Photos \u00a9 AMC<\/p>\n

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KEEP READING:\u00a0<\/strong><\/span>THE ULTIMATE GUIDE FOR A PERFECT MID-CENTURY MODERN DECOR<\/span><\/a><\/p>\n

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WE HOPE YOU LIKED OUR ARTICLE. FEEL FREE TO PIN ALL THE IMAGES TO YOUR FAVORITE PINTEREST BOARD OR TO PRINT THEM TO USE IN YOUR MOOD BOARD. YOU CAN ALWAYS FOLLOW US ON THE GO! FIND US ON<\/span> FACEBOOK<\/span><\/a>,<\/span> PINTEREST<\/span><\/a>,<\/span> INSTAGRAM<\/span><\/a> OR SUBSCRIBE HERE AND DON\u2019T MISS A SINGLE BREATH.<\/span><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mad Men\u2019s finale has aired more than two years ago, but the hype and the love for mid-century design are still going strong. Mad Men was not only one of the best tv shows of our generation. It was also a huge source of mid-century modern design inspiration and it surely helped the movement gain […]<\/p>\n","protected":false},"author":31,"featured_media":7033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[1373,1372,1374,84,10,9,1375],"class_list":["post-7021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interior-design","tag-best-tv-shows","tag-mad-men","tag-mad-men-tv-series","tag-mid-century-furniture","tag-mid-century-modern","tag-mid-century-modern-design","tag-production-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/7021"}],"collection":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/comments?post=7021"}],"version-history":[{"count":5,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/7021\/revisions"}],"predecessor-version":[{"id":7032,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/7021\/revisions\/7032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media\/7033"}],"wp:attachment":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media?parent=7021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/categories?post=7021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/tags?post=7021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}