{"id":1581,"date":"2017-01-20T15:09:32","date_gmt":"2017-01-20T15:09:32","guid":{"rendered":"http:\/\/essentialhome.eu\/blog\/?p=1581"},"modified":"2017-01-20T15:09:32","modified_gmt":"2017-01-20T15:09:32","slug":"hylemo-erects-plywood-columns-versaces-autumn-winter","status":"publish","type":"post","link":"https:\/\/www.essentialhome.eu\/blog\/hylemo-erects-plywood-columns-versaces-autumn-winter\/","title":{"rendered":"Hylemo erects plywood columns for Versace&#8217;s autumn winter show"},"content":{"rendered":"\n<p>The catwalk at Versace\u2019s Autumn Winter menswear show was sheltered by a pavilion of towering columns based on those seen in classical architecture. Design studio <em><strong><a href=\"http:\/\/www.hylemo.com\/\" title=\"\">Hylemo<\/a> <\/strong><\/em>were brought on board to create the set for Versace\u2019s fashion show, which took place earlier this week in Milan.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1582 size-full\" src=\"http:\/\/essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/1-8.jpg\" alt=\"1 Hylemo erects plywood columns for Versace's autumn winter show\" width=\"768\" height=\"466\" srcset=\"https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/1-8.jpg 768w, https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/1-8-300x182.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/p>\n<p>\u00a0<\/p>\n<h4>SEE ALSO:\u00a0<a href=\"http:\/\/essentialhome.eu\/blog\/outstanding-midcentury-modern-living-rooms\/\" title=\"\">7 OUTSTANDING MIDCENTURY MODERN LIVING ROOMS<\/a>\n<\/h4>\n<p><a href=\"http:\/\/essentialhome.eu\/products\/\" target=\"_blank\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2 banner-weblog-2\" src=\"http:\/\/essentialhome.eu\/inspirations\/wp-content\/uploads\/2016\/05\/banner-weblog-2.jpg\" alt=\"America's mid-century architecture in photos of Julius Shulman Julius Shulman America's mid-century architecture in photos of Julius Shulman banner weblog 2 Prada AMO designs Prada catwalk as a series of interior scenes banner weblog 2\" width=\"670\" height=\"116\"><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Constructed entirely from laser-cut plywood, each five-metre-high column has six facets decorated with the brand\u2019s Medusa head logo. According to the designers, the column-like structures are intended to \u201crecall a sense of grandeur\u201d seen in classical architecture \u2013 something they feel resonates with the \u201cstyle and power\u201d of the Versace brand.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1583 size-full\" src=\"http:\/\/essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/2-11.jpg\" alt=\"2 Hylemo erects plywood columns for Versace's autumn winter show\" width=\"768\" height=\"466\" srcset=\"https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/2-11.jpg 768w, https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/2-11-300x182.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/p>\n<p>\u00a0<\/p>\n<p>Each column had to be assembled on site in under 36 hours \u2013 a constraint that Hylemo took into account throughout the design process. \u201cThe ribs are pre-assembled from overlapping layers of ply to create large elements efficiently from multiple smaller elements,\u201d the studio explained.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1584 size-full\" src=\"http:\/\/essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/3-11.jpg\" alt=\"3 Hylemo erects plywood columns for Versace's autumn winter show\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/3-11.jpg 768w, https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/3-11-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/p>\n<p>\u00a0<\/p>\n<p>\u201cThe laser-cut panels that are fixed against the vaulted elements act as horizontal bracing, while the scaling triangular pattern shares a story with the show\u2019s narrative of tribe.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1585 size-full\" src=\"http:\/\/essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/4-10.jpg\" alt=\"4 Hylemo erects plywood columns for Versace's autumn winter show\" width=\"768\" height=\"466\" srcset=\"https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/4-10.jpg 768w, https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/4-10-300x182.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/p>\n<p>\u00a0<\/p>\n<p>While audience members were taking to their seats, stage lighting was positioned so that shadows from the laser-cut patterns were cast onto the floor.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1586 size-full\" src=\"http:\/\/essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/5-11.jpg\" alt=\"5 Hylemo erects plywood columns for Versace's autumn winter show\" width=\"768\" height=\"466\" srcset=\"https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/5-11.jpg 768w, https:\/\/www.essentialhome.eu\/blog\/wp-content\/uploads\/2017\/01\/5-11-300x182.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/p>\n<p>\u00a0<\/p>\n<p>Hylemo was founded in 2015 by friends Harry Bowen and Josh Haywood, who previously designed a temporary plywood \u201ctemple\u201d for the Burning Man festival in Nevada\u2019s Black Rock Desert.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/essentialhome.eu\/landing\/download-catalogue\" target=\"_blank\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog banner-we-blog\" src=\"http:\/\/essentialhome.eu\/inspirations\/wp-content\/uploads\/2016\/05\/banner-we-blog.jpg\" alt=\"America's mid-century architecture in photos of Julius Shulman Julius Shulman America's mid-century architecture in photos of Julius Shulman banner we blog Prada AMO designs Prada catwalk as a series of interior scenes banner we blog\" width=\"750\" height=\"130\"><\/a><\/p>\n<p>SOURCE: <a href=\"https:\/\/www.dezeen.com\/2017\/01\/19\/hyelmo-plywood-columns-versace-autumn-winter-show-catwalk-design-milan-fashion-week-2017\/\" title=\"\">DEZEEN<\/a><\/p>\n<p>_<\/p>\n<p>WE REALLY HOPE YOU LIKED OUR ARTICLE. FEEL FREE TO PIN ALL THE IMAGES TO YOUR FAVORITE PINTEREST BOARD OR TO PRINT IT AND USE IN YOUR MOOD BOARD. YOU CAN ALWAYS CHOOSE TO FOLLOW US AND SEE THE COVERAGE OF THIS EVENT STEP BY STEP. FOLLOW US ON\u00a0<a href=\"https:\/\/pt.pinterest.com\/midcenturyblog\/\" title=\"\">PINTEREST<\/a>\u00a0,\u00a0<a href=\"https:\/\/twitter.com\/MidBlog\" title=\"\">TWITTER\u00a0<\/a>OR SUBSCRIBE HERE AND DON\u2019T MISS A SINGLE BREATH.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The catwalk at Versace\u2019s Autumn Winter menswear show was sheltered by a pavilion of towering columns based on those seen in classical architecture. Design studio Hylemo were brought on board to create the set for Versace\u2019s fashion show, which took place earlier this week in Milan. \u00a0 \u00a0 SEE ALSO:\u00a07 OUTSTANDING MIDCENTURY MODERN LIVING ROOMS [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6,4],"tags":[171,280,24,277,12,279,278],"class_list":["post-1581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-trends","tag-art","tag-columns","tag-design","tag-hylemo","tag-interior-design","tag-show","tag-versace"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1581"}],"collection":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":1,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1581\/revisions"}],"predecessor-version":[{"id":1588,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1581\/revisions\/1588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media\/1587"}],"wp:attachment":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/categories?post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/tags?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}