{"id":1573,"date":"2017-01-18T12:20:52","date_gmt":"2017-01-18T12:20:52","guid":{"rendered":"http:\/\/essentialhome.eu\/blog\/?p=1573"},"modified":"2017-01-18T12:20:52","modified_gmt":"2017-01-18T12:20:52","slug":"amo-designs-prada-catwalk-series-interior-scenes","status":"publish","type":"post","link":"https:\/\/www.essentialhome.eu\/blog\/amo-designs-prada-catwalk-series-interior-scenes\/","title":{"rendered":"AMO designs Prada catwalk as a series of interior scenes"},"content":{"rendered":"\n

For Prada<\/strong><\/em>\u2018s Autumn Winter 2017 show, AMO divided the catwalk into a series of colourful interiors with beds and benches.<\/span><\/p>\n

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SEE ALSO:\u00a07 OUTSTANDING MIDCENTURY MODERN LIVING ROOMS<\/a>\n<\/h4>\n

\"America's<\/a><\/p>\n

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The Italian fashion house presented the 1970s-inspired collection as part of Milan fashion week last week. Wanting to step away from its \u201chyper-realistic\u201d sets, AMO \u2013 the sister firm to OMA \u2013 designed a catwalk that presented itself as a series of interior spaces.<\/p>\n

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\u201cIn the current moment \u2013 when issues of simplicity and essentiality are becoming increasingly relevant \u2013 AMO and Prada felt the need to go back to basics, to abandon the construction of hyper-realistic and fully immersive sets in favour of a modest and domestic design,\u201d said AMO.<\/p>\n

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The catwalk was divided by a continuous wooden partition, which created a series of interior sceneries \u2013 some that were tiled, some covered in terrazzo, and others in Formica plastic laminate. Audience members were seated on benches as well as double and single beds.<\/p>\n

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\"1.3<\/p>\n

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\u201cThe partitions, with their limited height, act as a screen between the different rooms, providing an individual perspective to each observer, while still allowing views of the models behind the boiserie,\u201d said AMO. \u201cAll the guests share the same personal yet collective experience.\u201d<\/p>\n

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\"1.4<\/p>\n

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Prada has collaborated with OMA<\/a> and AMO for many years \u2013 a pairing that grew out of a friendship between founders Miuccia Prada and Rem Koolhaas.<\/p>\n

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\"1.5<\/p>\n

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Previously,\u00a0AMO created a short film to present the fashion house\u2019s Spring Summer 2016 collection, using graphics that look like architectural renderings. Other catwalk designs have featured translucent sheets hung above concrete seating and a series of symmetrical linked vestibules.<\/p>\n

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\"America's<\/a><\/p>\n

SOURCE: DEZEEN<\/a><\/p>\n

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WE REALLY HOPE YOU LIKED OUR ARTICLE. FEEL FREE TO PIN ALL THE IMAGES TO YOUR FAVORITE PINTEREST BOARD OR TO PRINT IT AND USE IN YOUR MOOD BOARD. YOU CAN ALWAYS CHOOSE TO FOLLOW US AND SEE THE COVERAGE OF THIS EVENT STEP BY STEP. FOLLOW US ON\u00a0PINTEREST<\/a>\u00a0,\u00a0TWITTER\u00a0<\/a>OR SUBSCRIBE HERE AND DON\u2019T MISS A SINGLE BREATH.<\/p>\n","protected":false},"excerpt":{"rendered":"

For Prada\u2018s Autumn Winter 2017 show, AMO divided the catwalk into a series of colourful interiors with beds and benches. \u00a0 SEE ALSO:\u00a07 OUTSTANDING MIDCENTURY MODERN LIVING ROOMS \u00a0 The Italian fashion house presented the 1970s-inspired collection as part of Milan fashion week last week. Wanting to step away from its \u201chyper-realistic\u201d sets, AMO \u2013 […]<\/p>\n","protected":false},"author":31,"featured_media":1574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[275,24,276,12,274],"class_list":["post-1573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amo","tag-design","tag-interior","tag-interior-design","tag-prada"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1573"}],"collection":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/comments?post=1573"}],"version-history":[{"count":1,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1573\/revisions"}],"predecessor-version":[{"id":1580,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1573\/revisions\/1580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media\/1574"}],"wp:attachment":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media?parent=1573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/categories?post=1573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/tags?post=1573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}