{"id":1264,"date":"2016-12-22T12:09:00","date_gmt":"2016-12-22T12:09:00","guid":{"rendered":"http:\/\/essentialhome.eu\/blog\/?p=1264"},"modified":"2016-12-22T12:09:00","modified_gmt":"2016-12-22T12:09:00","slug":"coca-cola-headquarters-reimagined-gensler","status":"publish","type":"post","link":"https:\/\/www.essentialhome.eu\/blog\/coca-cola-headquarters-reimagined-gensler\/","title":{"rendered":"Coca-Cola Headquarters Reimagined by Gensler"},"content":{"rendered":"\n

Authenticity has long<\/span> been prized at the Coca-Cola<\/strong><\/em> Company,<\/span> starting with that classic \u201ccontour\u201d soda bottle that Andy Warhol loved so dearly. \u201cThey like to say they\u2019re a curvy company,\u201d Gensler design director Michael Lutz explains. He therefore used those curves and other brand hallmarks to reinvent the two lower levels of the buildings that make up the Atlanta headquarters. A ribbon of shared amenities as well as a\u00a0circulation path, the combined 350,000 square feet represent just one part of a visionary 10-year plan\u2014and also won the firm\u2019s Design Excellence Award for a large built workplace.<\/p>\n

SEE ALSO:\u00a0MAISON ET OBJET 2017 RISING TALENTS<\/a>\n<\/h4>\n

\"Maison<\/a><\/p>\n

\u00a0<\/p>\n

The project furthermore included an outdoor component, a central courtyard that, like many similar campus spaces, had once been underutilized, as employees tended to stick to whichever tower they were assigned. The courtyard now pulses with the energy of sinuous islands of vegetation.<\/p>\n

\"Coca-Cola<\/p>\n

A Coca-Cola Company focus room\u2019s custom vinyl wall covering derives from a graphics program celebrating the contour bottle, introduced in 1916. Photography by Garrett Rowland.<\/h6>\n

Back indoors, the ribbon\u2019s lobbies, cafeterias, caf\u00e9s, corridors, and more have given Coca-Cola a fresh public face at an extraordinary scale. Lobbies boast contemporary accents often in red-and-white. A highlight is the main lobby\u2019s pair of spectacular double-height feature walls composed of thousands of disks\u2014red on one side, white on the other\u2014that are individually computer-controlled to flip, displaying different company<\/span> messaging. \u201cIt brings the brand to life,\u201d Lutz says. In another lobby, the existing pink stone and pastel-toned tapestries have disappeared to make way for ever changing Coca-Cola imagery that appears in waterfalls\u2019 sheets of droplets, thanks to programmed valves.<\/p>\n

\"Coca-Cola<\/p>\n

Three of the five buildings surround the largest courtyard.<\/h6>\n

To encourage collaboration, he added varied seating throughout: booths and nooks in reception spaces, groups of lounge chairs in corridors, bench desks in caf\u00e9s. A cafeteria\u2019s paneling is a patchwork of reclaimed barn wood that was painted by an artist to recall roadside advertising for Coca-Cola. Elsewhere, bold vinyl wall coverings reproduce graphics commissioned from cutting-edge designers to toast 100 years of the contour bottle. A round circulation node features real-time social-media feeds on red ticker screens, recalling artist Barbara Kruger. The floor there is terrazzo that incorporates smashed Coca-Cola bottle glass\u2014with the occasional telling fleck of a red label.<\/p>\n

\"Coca-Cola<\/p>\n

Another lobby\u2019s water walls owe their changing patterns to computer-controlled valves.<\/h6>\n

\u00a0<\/p>\n

\"Coca-Cola<\/p>\n

Arne Jacobsen chairs line the windows of a cafe.<\/h6>\n

\u00a0<\/p>\n

\"Coca-Cola<\/p>\n

Chairs by Eoos swivel in a corner of the library.<\/h6>\n

\"Coca-Cola<\/a><\/p>\n

source:\u00a0interiordesign<\/a><\/p>\n

_<\/p>\n

WE REALLY HOPE YOU LIKED OUR ARTICLE. FEEL FREE TO PIN ALL THE IMAGES TO YOUR FAVORITE PINTEREST BOARD OR TO PRINT IT AND USE IN YOUR MOOD BOARD. YOU CAN ALWAYS CHOOSE TO FOLLOW US AND SEE THE COVERAGE OF THIS EVENT STEP BY STEP. FOLLOW US ON\u00a0PINTEREST<\/a>\u00a0,\u00a0TWITTER\u00a0<\/a>OR SUBSCRIBE HERE AND DON\u2019T MISS A SINGLE BREATH.<\/p>\n","protected":false},"excerpt":{"rendered":"

Authenticity has long been prized at the Coca-Cola Company, starting with that classic \u201ccontour\u201d soda bottle that Andy Warhol loved so dearly. \u201cThey like to say they\u2019re a curvy company,\u201d Gensler design director Michael Lutz explains. He therefore used those curves and other brand hallmarks to reinvent the two lower levels of the buildings that […]<\/p>\n","protected":false},"author":31,"featured_media":1265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[218,24,12,219],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-coca-cola","tag-design","tag-interior-design","tag-office"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1264"}],"collection":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":2,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":1272,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/posts\/1264\/revisions\/1272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media\/1265"}],"wp:attachment":[{"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.essentialhome.eu\/blog\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}