Diesel Living found a barren landscape full of possibilities, and hit the American desert roads. This idea came out when the creative director Andrea Rosso and his team went on a roadtrip from Phoenix to Palm Springs and, bought with them, the inspiration for this collection.
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It is known that, from Arizona to California, the American highway rolls past windblown mesas, spindly cactuses, and sandy no-man’s-lands, where rusty shades of copper, clay, and amber reveal themselves in sunbaked layers of the panorama. Out here, the houses blend with the land. The aesthetic is guided by a functional maximalism, towards a distinctive nature-inspired declaration of Desert Modernism.
Materials of wood, stone, and metal compose strong interiors and resistant exteriors. There are used minerals, that come straight from the desert floor, into the home.
‘You are surrounded by nature, and we wanted to incorporate this into the new pieces and concepts.’
A rigorous sense of the contemporary, mirrors the linearity of the twenties and thirties, along with the earthy fusion of home and nature derived from the fifties and sixties. In the empty spaces, the land of possibilities emerges — an incredibly amazing desert landscape. The influence is clear, like this sofa, that is dressed in a photographic print of dry desert plants, against dusty blue skies.
This year, Diesel Living is at Salone del Mobile, interpreting their first hotel concept.
Step up to the reception and check in to a cozier world of hospitality, where domestic comfort welcomes you with the glamour of a fabulous roadside hideaway amid the heat of the desert, and utilitarian details blend with hedonistic abandon.
Relax in the lobby, and lounge in the event hall; recline in the full suite and step out into the cactus garden — each space reveals another possibility in the new world of the Diesel Hotel. A full range of Diesel Living offerings creates a getaway designed with an injection of the unexpected for the high life.
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