In the bustling design landscape of Dubai, one studio stands out for its unique approach to creating spaces that transcend traditional interior design. Roar, an award-winning architecture and interior design studio, has been transforming the way people experience built environments since its founding in 2013.
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The Vision Behind Roar
Founded by architect Pallavi Dean, Roar operates on a distinctive philosophy that sets it apart from conventional design firms. The studio’s approach is elegantly simple yet profoundly effective: “50% Wild, 50% Tame.” This philosophy represents the delicate balance between unbridled creativity and scientific precision that defines every Roar project.
The “wild” side represents the artistic free spirit that gives spaces their wow factor, allowing imaginations to run unrestricted. Meanwhile, the “tame” side brings scientific, evidence-based, and data-driven foundations to each design. When these two worlds collide, magic happens – creating spaces that are both visually stunning and functionally superior.
A Decade of Design Excellence
Over the past eleven years, Roar has completed more than 200 projects across the region, establishing itself as one of the UAE’s most sought-after boutique design companies. Architectural Digest has recognized Roar as “one of the hottest boutique design companies in the UAE,” a testament to the studio’s innovative approach and exceptional execution.
The studio’s impressive portfolio spans diverse sectors and locations, showcasing their versatility and expertise:
Commercial & Retail Projects
Hospitality & Residential
The Science of User Experience Design
What truly distinguishes Roar from other design firms is their commitment to User Experience Design (UXD). Rather than simply designing interiors, Roar creates experiences. This philosophy stems from a profound understanding that people spend 86% of their lives indoors – a statistic that places enormous responsibility on designers to make every minute count.
Before any design work begins, the Roar team invests significant time in understanding the end users. They ask critical questions: Who are they? What makes them tick? What keeps them awake at night? This user-centric approach ensures that whether designing an office for busy professionals, a home for a growing family, or a hotel for international guests, the space serves its occupants in the most meaningful way possible.
Leadership and Vision
At the helm of Roar is Pallavi Dean, the creative powerhouse whose vision shapes every project that leaves the studio. As both founder and creative director, Pallavi ensures that innovation and creativity remain at the core of Roar’s identity. Her meticulous attention to detail and passion for design consistently result in spaces that exceed client expectations.
Beyond her creative contributions, Pallavi plays a crucial role in maintaining the company’s values of integrity, collaboration, and client-centricity. Her visionary leadership inspires the entire Roar team to push boundaries and deliver exceptional results that make a genuine difference in how people live, work, and play within built environments.
Award-Winning Excellence
Roar‘s innovative approach and exceptional execution have earned the studio numerous awards and recognition throughout its journey. These accolades serve as validation of the team’s commitment to excellence and their ability to consistently deliver projects that set new standards in the industry.
The Roar Team Philosophy
The studio describes itself as “a group of empathetic designers passionate about creating unique experiences through a scientific approach for the people, inspired by the people.” This ethos permeates every aspect of their work, from initial concept development to final implementation.
Looking Forward
As Roar continues to evolve and grow, the studio remains committed to its founding principles while embracing new challenges and opportunities in the ever-changing landscape of interior design and architecture. Their track record of success across diverse project types and geographical locations positions them as a leading force in Middle Eastern design.
The studio’s unique blend of creative vision and scientific methodology, combined with their unwavering focus on user experience, ensures that Roar will continue to shape the future of interior design in Dubai and beyond. For clients seeking more than just beautiful spaces – those who want transformative experiences – Roar represents the perfect partnership between imagination and expertise.
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