With a natural aptitude to reflect on the past, present and future, Cassina celebrated its 90 years by renovating its Showroom in Milan.
What are the chances of you being around the town, because of iSaloni 2017? Very high, we know. Which means, you have to take this opportunity to visit it.
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In its 90 years of history, Cassina has affirmed the instinct to unite the recent past with the future, through furniture that responds to the present’s wishes. At the same time, it fuels the collective imagination.
The 2017 collection, exhibited at the renewed Milanese Showroom – with a project by Patricia Urquiola – also ties in with this aspect of Cassina’s DNA. You can see more about the collection here.
Also, the products are connected to projects launched for the brand’s anniversary. The two big names are: the monograph This Will Be the Place edited by Felix Burrichter and published by Rizzoli, and the Cassina 9.0 installation by Patricia Urquiola at the Fondazione Giangiacomo Feltrinelli.
The Showroom houses the Floe Insel Sofa, by Patricia Urquiola. This dynamic piece has a large asymmetrical volume, that give a strong sense of comfort and it’s completely in tune with the principle of flexible interior.
Some products in the catalogue broaden the collection’s range with new solutions. Generous dimensions and greater comfort, for the Beam Sofa System by Patricia Urquiola; New proportions and details, for the 8 Sofa by Piero Lissoni; An extension to the Caprice and Passion line of chairs, by Philippe Starck.
This Showroom also goes through an evolution. Inaugurated in 1968, with a design by Mario Bellini, over the years the space has been designed by architects like Vico Magistretti (1979), Clino Trini Castelli (1985), Achille Castiglioni (1987/1994), Giancarlo Tintori (2003) and Piero Lissoni (2012).
Patricia Urquiola was the art director of the renovation of the store. In addition to rethink the existing space, she also integrated a 110m² area in the basement.
“I believe that the key word in this historical and cultural time is, above all, ‘consistency’. This translates in project precision, intellectual honesty and a vision towards the future.” – Patricia Urquiola
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